This page contains press release content distributed by XPR Media. Members of the editorial and news staff of the USA TODAY Network were not involved in the creation of this content.

Beach Town Sales Rise 12% as Balance Returns in Santa Cruz’s Housing Market

In late 2025, the Santa Cruz housing market stabilized as sales rose 12.2% and prices cooled by roughly 22%. This indicates renewed buyer confidence.

SANTA CRUZ, CA, UNITED STATES, January 9, 2026 /EINPresswire.com/ — 55 homes sold across key Santa Cruz neighborhoods, including Westside, Midtown, Seabright, and Live Oak in November 2025. The median sale price reached $1.35 million, down 1.82% from last year. The decline in home prices has made these neighborhoods more affordable.

Homes sold for about 99% of their asking price, but faster in late 2025. This behavior reflects realistic pricing, not aggressive bidding wars. Median days on market fell to 50 days, a 10.71% improvement from last year. This shift pushed the Santa Cruz housing market into a balanced one.

Inventory levels increased but remained controlled across the city. Active listings rose to 119 homes in November 2025, a 9.2% increase YoY. Months of supply climbed to 2.2 from 1.8 last year. New listings declined 27.5%, limiting excess supply growth and easing pressure without flooding the market.

Buyer behavior shifted toward negotiation over competition. About 33.3% of homes sold above asking price, while 51.5% of listings recorded price reductions. Mortgage rates averaged 6.23% for a 30-year fixed loan. Home shoppers actively searching for homes for sale in Santa Cruz are seeing clear differences by neighborhood. Buyer demand and pricing behavior vary sharply between coastal and residential areas.

Westside stays competitive due to the beaches and strong schools. Midtown attracts families seeking more space. Inventory remains limited in this coastal pocket, and homes for sale in Seabright continue to see steadier pricing compared to nearby Santa Cruz neighborhoods. Live Oak homes average 62 days on market, offering negotiation flexibility.

Negotiation now defines Santa Cruz home deals. Buyers focus on well-priced homes and take time to decide. If you are one, use longer market times to negotiate price or terms. Sellers respond by pricing realistically and accepting offers closer to the price. If you are one, price accurately from day one to avoid cuts and delays.

Jai Chavan
Houzeo
+1 844-448-0110
support@houzeo.com
Visit us on social media:
LinkedIn
Instagram
Facebook
YouTube
X

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media

Live Well Chiropractic Highlights Dr. Kris Arnold’s Journey as a Chiropractor in Bedford County, PA

Live Well Chiropractic Highlights Dr. Kris Arnold’s Journey as a Chiropractor in Bedford County, PA

NEW PARIS, PA – January 15, 2026 – PRESSADVANTAGE – Live Well Chiropractic draws attention to the professional journey of Dr. Kris Arnold, its owner…

January 18, 2026

DUI Law Firm Denver Responds to Rising Marijuana-Related DUI Cases Near Denver International Airport

DUI Law Firm Denver Responds to Rising Marijuana-Related DUI Cases Near Denver International Airport

DENVER, CO – January 15, 2026 – PRESSADVANTAGE – DUI Law Firm Denver reports an increase in marijuana-related driving under the influence cases in the…

January 18, 2026

San Francisco’s KNKO Launches Integrated Wellness Model

San Francisco’s KNKO Launches Integrated Wellness Model

SAN FRANCISCO, CA, UNITED STATES, January 15, 2026 /EINPresswire.com/ — KNKO, a premium concierge wellness company, officially launched in September 2025, introducing an integrated model…

January 18, 2026

Monstarlab Delivers a Major Update to Its AI PoC Development Platform ‘MonstarX’ with Spec-Driven Workflows

Monstarlab Delivers a Major Update to Its AI PoC Development Platform ‘MonstarX’ with Spec-Driven Workflows

With voice capture and document-based requirements, MonstarX better matches real-world enterprise development practices. Monstarlab Inc. (TSE:5255) TOKYO, JAPAN, January 15, 2026 /EINPresswire.com/ — Monstarlab Inc….

January 18, 2026

Medical Interview Preparation Launches Enhanced Specialist Trainee Interview Course

Medical Interview Preparation Launches Enhanced Specialist Trainee Interview Course

Havant, England – January 15, 2026 – PRESSADVANTAGE – Medical Interview Preparation has announced the launch of an enhanced coaching program designed to help junior…

January 18, 2026

Claytor Noone Plastic Surgery’s Dr. Brannon Claytor Featured in Allure Magazine on 2026 Trends

Claytor Noone Plastic Surgery’s Dr. Brannon Claytor Featured in Allure Magazine on 2026 Trends

BRYN MAWR, PA – January 14, 2026 – PRESSADVANTAGE – Claytor Noone Plastic Surgery announces that Dr. R. Brannon Claytor has been featured in the…

January 18, 2026

ROMANSIVE Co., Ltd. Completes 2025 Global Expansion Milestone for 2026 Market Entry

ROMANSIVE Co., Ltd. Completes 2025 Global Expansion Milestone for 2026 Market Entry

Following its selection for the 2025 Strong Small Business Program, ROMANSIVE has finalized its global infrastructure to launch international operations in 2026 NEW YORK, NY,…

January 18, 2026

First to Fly: Last Frontier Heliskiing Celebrates 30 Years as Northern BC’s Pioneering Operation

First to Fly: Last Frontier Heliskiing Celebrates 30 Years as Northern BC’s Pioneering Operation

Three decades after launching the region’s first heliskiing operation, Last Frontier marks anniversary operating the world’s largest single heliskiing tenure. You wake up in the…

January 18, 2026

Jaguar Health Presenting January 15 at Lytham Partners Healthcare Investor Summit to Provide Updates on Near-Term Catalysts

Jaguar Health Presenting January 15 at Lytham Partners Healthcare Investor Summit to Provide Updates on Near-Term Catalysts

SAN FRANCISCO, CA / ACCESS Newswire / January 14, 2026 / Jaguar Health, Inc. (NASDAQ:JAGX) today announced that Lisa Conte, the company’s founder, president and…

January 18, 2026

SCCG Announces Partnership with Magellan to Accelerate Global Treasury and Instant Payout Solutions for Gaming Operators

SCCG Announces Partnership with Magellan to Accelerate Global Treasury and Instant Payout Solutions for Gaming Operators

SCCG will support Magellan’s global distribution, go-to-market execution, and business development initiatives across regulated iGaming & sports betting markets Payments and treasury efficiency have become…

January 18, 2026

Babylon Dental Care Celebrates 43 Years of Community-Centered Dental Care

Babylon Dental Care Celebrates 43 Years of Community-Centered Dental Care

BABYLON, NY, UNITED STATES, January 10, 2026 /EINPresswire.com/ — Babylon Dental Care proudly marks its 43rd

January 17, 2026

BioPharma Consulting Group Launches Advisory Framework for AI Regulatory Expectations

BioPharma Consulting Group Launches Advisory Framework for AI Regulatory Expectations

BioPharma Consulting Group today announced the launch of a new digital transformation advisory framework designed to

January 17, 2026

Gen Z Women Claim 30% of Single Female Homebuyers: New NAR Report on Wealth-Building Trends

Gen Z Women Claim 30% of Single Female Homebuyers: New NAR Report on Wealth-Building Trends

Gen Z women represent 30% of single female buyers, the highest among generations, highlighting their proactive approach

January 17, 2026

Trailer Released for Faith on the Front Lines: When Belief Becomes Public Action

Trailer Released for Faith on the Front Lines: When Belief Becomes Public Action

“Defending dignity starts in the pulpit—but doesn’t end there.” See the trailer now at www.olumc.org/frontlines DALLAS,

January 17, 2026

Ainex Brings Optical Sensor Innovation to the Mouse Category with Nextick Mouse

Ainex Brings Optical Sensor Innovation to the Mouse Category with Nextick Mouse

AINEX to Launch Nextick Mouse Featuring Optical Sensor Technology Proven in Nextick Lightgun Pro in February 2026 Our

January 17, 2026

Scott Window Replacement Launches to Deliver Premium Window & Door Installation Services in Scott, LA

Scott Window Replacement Launches to Deliver Premium Window & Door Installation Services in Scott, LA

Windows and doors play a significant role in comfort, efficiency, and long-term performance”— Jolina Frias SCOTT, LA,

January 17, 2026

Carencro Window Replacement Launches to Deliver High-Quality Window & Door Installation Services in Carencro, LA

Carencro Window Replacement Launches to Deliver High-Quality Window & Door Installation Services in Carencro, LA

Windows and doors play an important role in comfort, efficiency, and long-term performance”— Jonah Terrulo CARENCRO,

January 17, 2026

Worcester Windows Launches to Provide Premium Window & Door Installation Services in Worcester, MA

Worcester Windows Launches to Provide Premium Window & Door Installation Services in Worcester, MA

Windows and doors play an important role in comfort, efficiency, and long-term performance”— Emily Ramos WORCESTER, MA,

January 17, 2026

HandicapMD Expands Maryland Handicap Parking Placard Online Evaluations with a Secure, Physician-Led & Reviewed Workflow

HandicapMD Expands Maryland Handicap Parking Placard Online Evaluations with a Secure, Physician-Led & Reviewed Workflow

Improving access to Maryland handicap placard medical certification helps ensure disability parking programs function

January 17, 2026

Canada-Based Cancard Strengthens Global Presence With Advanced Industrial and Healthcare Solutions

Canada-Based Cancard Strengthens Global Presence With Advanced Industrial and Healthcare Solutions

Cancard, a Canada-based company, delivers metal tag embosser solutions and medication carts to support industrial and

January 17, 2026

Bricked AI Launches AI Tool Eliminating Manual Real Estate Comping

Bricked AI Launches AI Tool Eliminating Manual Real Estate Comping

New AI platform helps investors instantly price properties, estimate rehab costs, and decide whether a deal is worth

January 17, 2026

Zadar and Its Forgotten Greats: Georg von Trapp and Franz von Suppè

Zadar and Its Forgotten Greats: Georg von Trapp and Franz von Suppè

Austria celebrates cultural icons while Zadar overlooks Georg von Trapp and Franz von Suppè—untapped tourism potential

January 17, 2026

Phillips Law Group Surpasses $2 Billion in Client Recoveries

Phillips Law Group Surpasses $2 Billion in Client Recoveries

Tempe, Arizona – Phillips Law Group, one of the largest and most respected personal injury law firms in Arizona, has

January 17, 2026

Bob Rutzel’s Poems of Sorts Returns—A Witty, Reflective Journey Through Life’s Everyday Moments

Bob Rutzel’s Poems of Sorts Returns—A Witty, Reflective Journey Through Life’s Everyday Moments

Republication by EC Publishing | Release Date to Be Announced Soon NEW YORK, NY, UNITED STATES, January 10, 2026

January 17, 2026

Global Professionals Achieve Verified Recognition Through Web Developer Certification and Credly Digital Credentials

Global Professionals Achieve Verified Recognition Through Web Developer Certification and Credly Digital Credentials

Professionals worldwide gain standardized recognition for web development skills through assessment-based certification

January 17, 2026

Foghat with special guest Head East are coming to Rhythm City Casino in Davenport, Iowa

Foghat with special guest Head East are coming to Rhythm City Casino in Davenport, Iowa

Foghat with special guest Head East are coming to Rhythm City Casino in Davenport, Iowa Saturday March 14 at 7 PM

January 17, 2026

GRN Energy Evolves into GRN Bi, Launching Business Intelligence Platform for AI-Driven Infrastructure

GRN Energy Evolves into GRN Bi, Launching Business Intelligence Platform for AI-Driven Infrastructure

GRN Energy rebrands as GRN Bi, shifting from infrastructure delivery to AI-driven business intelligence and

January 17, 2026

Instant Online Roof Estimate Tool

Instant Online Roof Estimate Tool

Window Depot of Eastern Iowa launches an Instant Online Roof Estimate Tool, providing fast, accurate roofing estimates

January 17, 2026

Walkee Paws Launches New Deluxe Plus Boot Leggings for Dogs

Walkee Paws Launches New Deluxe Plus Boot Leggings for Dogs

New Deluxe Plus Boot Leggings from Walkee Paws are TPE-molded and fully waterproof—flexible in cold, adjustable fit,

January 17, 2026

New to The Street Show #714 Broadcasts Tonight at 6:30 PM ET on Bloomberg Television

New to The Street Show #714 Broadcasts Tonight at 6:30 PM ET on Bloomberg Television

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 10, 2026 / New to The Street, the long-running, nationally

January 17, 2026

IMG Academy Long-Form BIO Surpasses 1 Million Views, Validating the Power of Premium Storytelling at Scale

IMG Academy Long-Form BIO Surpasses 1 Million Views, Validating the Power of Premium Storytelling at Scale

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 10, 2026 / New to The Street, the nationally syndicated business

January 17, 2026

Beyond Juicery + Eatery celebrates grand opening of second Naples, FL location at The Pavilion

Beyond Juicery + Eatery celebrates grand opening of second Naples, FL location at The Pavilion

Bringing fresh smoothies, wraps and grain bowls to the Vanderbilt Beach corridor with a festive community celebration

January 17, 2026

Winter Conditions Highlight Recovery Advantages for Hair Transplant Patients

Winter Conditions Highlight Recovery Advantages for Hair Transplant Patients

ISTANBUL, TURKEY, January 10, 2026 /EINPresswire.com/ — As winter unfolds, specialists are drawing attention to the

January 17, 2026

Access Fixtures Announces The BAA Qualified LED Light Fixtures for 2026

Access Fixtures Announces The BAA Qualified LED Light Fixtures for 2026

Access Fixtures introduces top BAA‑qualified lighting fixtures for 2026, delivering durable, efficient, US‑made

January 17, 2026

Dr. Gary Knighton of Arizona Medical Weight Loss Awarded As 2025 AZ Top Doc

Dr. Gary Knighton of Arizona Medical Weight Loss Awarded As 2025 AZ Top Doc

Gary Knighton, D.O. of Arizona Medical Weight Loss has been reviewed and approved based on merit by AZ Top Docs for

January 17, 2026

What Tree Are You? by Akila Selvaraj Introduces a Reflective New Voice in Personal Growth

What Tree Are You? by Akila Selvaraj Introduces a Reflective New Voice in Personal Growth

The book focuses on understanding instead of fixing oneself. DALLAS, TX, UNITED STATES, January 10, 2026

January 17, 2026

All-On-4 Dental Implants Hemel Hempstead Appointments Available for New Private Patients at Boxmoor House Dental Practice

All-On-4 Dental Implants Hemel Hempstead Appointments Available for New Private Patients at Boxmoor House Dental Practice

Dacorum, England – January 10, 2026 – PRESSADVANTAGE – Boxmoor House Dental Practice has announced the availability of

January 17, 2026

Medication Safety Resource on Xanax and Benadryl Shared by WhiteSands

Medication Safety Resource on Xanax and Benadryl Shared by WhiteSands

January 10, 2026 – PRESSADVANTAGE – WhiteSands Alcohol & Drug Rehab Ocala has published a new medically focused

January 17, 2026

Lone Wolf Exteriors Enhances Home Window and Siding Replacement Services with Expanded Financing Options

Lone Wolf Exteriors Enhances Home Window and Siding Replacement Services with Expanded Financing Options

LEWISVILLE, TX – January 10, 2026 – PRESSADVANTAGE – Lone Wolf Exteriors, a Dallas-Fort Worth-based exterior renovation

January 17, 2026

Chiropractor Evansville Shares Perspective on the Role and Structure of Modern Chiropractic Services

Chiropractor Evansville Shares Perspective on the Role and Structure of Modern Chiropractic Services

January 10, 2026 – PRESSADVANTAGE – Chiropractor Evansville has released an announcement outlining its approach to

January 17, 2026